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Longfor Data  

Total assets of RMB450.5billion
Market value of HKD125.4billion

Property Development  

Contracted sales in 2017: RMB156.08 billion
217property development projects
Property Development area of 77.25million square meters
Landbank area of 54.58million square meters

Property Investment  

Revenue in 2017 : RMB2.53billion
26shopping malls opened
Operating area of2.582million square meters
315million passenger flow in 2017

Smart Service  

1730000household owners
705management projects
Contract management area of208million square meters
Longfor Group Holdings Limited

Founded in 1993

in chongqing

Longfor, founded in Chongqing in 1993, has built a nation-wide presence in China, and currently engaged in property development, property investment, property management and long-term rental apartments.

Longfor Group Holdings Limited (stock code: 960) was listed on the Hong Kong Stock Exchange in 2009. The Group now has more than 19,000 employees and presence in 40 cities in Yangtze River Delta, Western China, the Pan Bohai Rim, South China and Central China. It has completed and delivered over 200 projects with a total floor area of more than 77 million sq.m., and has a total land bank of more than 50 million sq.m. The Group’s turnover amounted to RMB156.08 billion yuan in 2017 and has built a leading position in the industry in terms of operating scale and overall strength.

Through its business philosophy of “For You Forever”, Longfor has won the respect and trust of its shareholders, customers, business partners and other industry players with its quality products and services. The Group has won various awards including the “ 10 Chinese Property Developer with Overall Strength”, and was listed among Forbes’ Asia's Fab 50. In 2017, the long-term credit rating of Longfor Group Holdings Limited (stock code: 960) was raised to the full investment-grade ratings both at home and abroad.

Longfor has gradually established integrated capabilities with high turnover rate since its first residential project, Chongqing Longfor Nanyuan in 1997. It has sold about 500,000 units of villas, townhouses, high-rise apartments, apartments, offices and shops, and developed “Chianti”, “Splendor” and “Rose & Gingko” and other classic brands. Premised on the notion of “Quality First, Lean Management”, Longfor is committed to building quality products for customers, and has received numerous honors at home and abroad. Longfor is a five-time winner of the Guangsha Award, the highest honor in the Chinese real estate development industry, and a 12-time winner of the Zhan Tianyou Award, the highest honor in Chinese civil engineering. Longfor’s premium villa project “Summer Palace Splendor” won the National Association of Home Builders’ Best International Building Design Award, and its “Chunsen Land” project won the American Institute of Architects’ Excellent City Design Award.

Being one of the first developers of shopping malls in China, Longfor has been operating commercial properties for over 18 years. It has developed three major brands, namely “Paradise Walk” for metropolitan shopping malls, “Starry Street” for community shopping malls, and “MOCO” for mid and high-end household and lifestyle shopping malls. To date, it has opened 26 shopping malls with a total area of more than 2.6 million sq.m. , and working with over 3,800 merchant brands including about 200 strategic cooperation brands. It has adopted in its commercial operations a management style that promotes fineness and sophistication, which has been proven successful in the Group’s residential property development, and is committed to building quality recreation area in the community for residents to be at besides their homes and offices. Its first commercial project, Chongqing North Paradise Walk, is recognized as one of the “Eight New Landmarks of Chongqing”. Longfor’s business team has also won the honor of “Advancement in the Chinese Shopping Center Industry” numerous times. Looking ahead, Longfor will steadily expand its commercial property holdings, and make rental income its new business growth driver for the next 5 to 10 years.

Founded in 1997, Longfor Property Management has been granted Hong Kong Quality Assurance Agency’s ISO9001 certification. It is engaged in community management, of public utilities maintenance, housekeeping, landscape greening materials maintenance, real estate agencies, etc., it serves more than 900 thousand household owners in 30 cities with a total contract management area of about 105 million sq.m. , and honored as one of the 2017 China 10 Property Management Companies in terms of comprehensive strength. It adheres to the service concept of “Satisfaction + Surprise”, and is committed to providing superior service to customers. Longfor homeowner satisfaction has stayed at over 90% since 2009.


Responding positively to the housing system which encourages both renting and purchasing, Longfor takes the lead in the layout of long-term rental apartments business and makes GUANYU its fourth key business line. GUANYU takes young people aged 20-35 as main target group, and makes effort to give them a good rental experience of “Free at my home”. By the end of 2017, GUANYU has covered 17 cities nationwide, has more than 15000 rooms. It is expected that GUANYU will. It is expected that by the end of 2020 GUANYU will reach the three in the industry in terms of operating scale and the rental income will be more than 2 billion yuan.

 Longfor not only provides quality products and services to its customers, but also strives to fulfill its social responsibilities as a corporate citizen. It has continuously dedicated itself to charitable activities such as housing, poverty alleviation and disaster relief, environmental protection, civil education, employment promotion and community services. As part of the real estate industry, it has actively participated in the construction of indemnificatory housing. To date, the Group completed construction of about 15,000 units of indemnificatory housing with a total gross floor area of 1.5 million sq.m. In addition, the Group has developed prominent campaigns such as “Longfor Spring Festival Goods” and carried out poverty alleviation initiatives every year. It has found employment for over 30,000 jobseekers through cooperation with various levels of government to provide occupational training and commercial funds. Longfor Property Management School has providing free trainings to more than 8,000 individuals and equipped them with professional. To date, Longfor has invested over RMB300 million in charitable activities.

Supported by its core values of “Excellence, Humanism, Research, Trust/Win-Win and Entrepreneurship”, Longfor has developed a brand persona characterized as “Beyond the Ordinary, Tenacious and Down-to-Earth”, and set up an industry benchmarking modern company management system which highlights meritocracy. To cope with its rapid business growth, Longfor provides a comprehensive personal development plan and attracts talents with competitive remuneration and corporate culture to enrich the management team. It has developed a multi-level staff recruitment and development system, including its trainee system such as “Officials”, “Blooming”, “Appointment of Generals” and “Commercial Customer Service” programmes to recruit candidates. These systems supplied the industry with professional management talents with the spirit of entrepreneurship.

Longfor has adhered to the strategy of “Multiple Products, Regional Focus” and commenced its journey of national development since 2005 – from west to east, north to south, from major cities of the core economic circle to neighboring cities. It achieves sustainable development through balancing product types in different regions. Since 2011, the Group commenced on a strategic transformation focused on improving landbank quality, strengthening operations, strict cost controls, building up its investment property portfolio and refining its human resources, marking a new milestone for national development. Looking ahead, the Group’s vision is to become the most respected and trusted market leader of China’s real estate industry. It will continue to provide quality products and services for its customers which in turn influence their behaviors. Meanwhile, it creates opportunities to drive company success.